You have an idea but not the required funds. Age old problem. Isn’t it?
Traditionally we have VC’s, Angel Investors & Banks to help us out to get the funds. But their names itself bring the words ‘fear & impossible’ along with them.
We at IGNITE INTENT have found a solution to this and we call it CROWDFUNDING!!!!!
A no profit sharing, no stake sharing & definitely no documentation model to get the funds to bring your idea to life.
- What is CROWDFUNDING?
As the name suggests it is the crowd that helps in funding your idea.
In a nutshell, it is leveraging your network and audience for funds, awareness, and feedback. Crowdfunding is based on the belief that the power of many small contributions in aggregate can become significant.
So LITTLE MONEY from LOTS OF PEOPLE and Vella!! Your ideas get the necessary funds.
The concept plays on the belief that not many people who like you can cut a large cheque for your project, but they can support you with smaller amounts. So if you reach out to 1000 people for Rs. 500 each, it is likely that 500 people will actually give and there you can make 2.5 lakhs, quickly and easily.
- Why do they Fund?
Rewards are what people who fund your Intents’ receive.
Rewards can be tangible or intangible, experiences or cool stuff.
Get innovative and engaging experiences bound in your rewards and make your funding much easier.
If you are a musician than you can play a song, make available DVD’s of your work, let them be a part of some of your exclusive collection, give them tickets of your launch event etc . The rewards give power to your network and offer the opportunity to influence the creative process and end results.
The Rewards list should read like a good restaurant menu. Every reward should be fun to read, should offer experiences and cool stuff and help adrenaline rush in the readers mind. Think of what experiences and cool stuff you can offer preferably related to your Intent on the site.
- Who will Fund?
Your friends (close and not so close), family (near and not so near), fans (with similar interests) and Futuristics (one who have eye to see the next big thing and a heart to support it).
These are set of people whom you know and they know you, they trust you, your idea & and your Intent. Make them aware of what you are doing and they will fund you.
This is no help. It’s simple give and take.
Get the word rolling and get the funds going for your intent.
- Funding – well that’s kind of obvious
- Fan/ Customer participation – people who fund for your intent will obviously talk about you and talk to you to get the best product out. An engaging and willing feedback model is set right through. What better than that!!!-
- Viral marketing – its like if I give money for something I will definitely talk about it to 5 others and get them interested in it. So what they call marketing is done not just by you but by all your supporters. That’s the POWER OF CROWD!!
- Celebrate success – Your supporters talk about your success and with time they make it even bigger than you would have ever thought of.
And now that you are interested in our idea, our INTENT, remember us as IGNITE INTENT, India’s 1st Crowdfunding platform.
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